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Written question asked by Lord Clement-Jones (Liberal Democrat) on Monday, 8 December 2025, in the House of Lords. It was due for an answer on Monday, 22 December 2025. It was answered by Baroness Lloyd of Effra (Labour) on Monday, 22 December 2025 on behalf of the Department for Science, Innovation and Technology.


Advertising: Internet

Question

To ask His Majesty's Government what discussions they have had with the Information Commissioner's Office about the evidential basis for commercially viable models of contextual advertising that do not require user consent.

Answer

Throughout the project looking into new exemptions to regulation 6 of the Privacy and Electronic Communications Regulations (described in previous answers HL12548), we have we regularly meet with the ICO to discuss the evidence they are gathering. This includes evidence from technical experts and industry representatives.

The ICO will make recommendations to the government next year about this matter and we will consider those recommendations and the evidence supporting them.


Secondary information

Type
Written question
Reference
HL12729
Session
2024-26
Subjects
Advertising Internet Information Commissioner's Office
Link
View this Written question on www.parliament.uk