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Gambling Advertising

The hon. Member is completely right: gambling regulation is devolved in Northern Ireland, and the problem there is similar to the one we have in the rest of the country; in fact, the scale of gambling harm is even higher than it is in Great Britain. Members of the APPG have been talking to colleagues in Stormont in a similar all-party group, and they face similar challenges in calling for greater regulation. I completely agree with the hon. Member’s comments, and I am glad he has put them on the record.

Gambling advertising is all over spaces that children spend time in, and unfortunately our regulations have completely failed to keep pace. We rely far too much on self-regulation and voluntary codes that deliver only partial measures, even as evidence mounts that children continue to be widely exposed. The evidence presented in our report is unequivocal: these measures have not worked.

The so-called whistle-to-whistle ban is a case in point. It was introduced with the intention of protecting children from exposure during live sports, yet research shows that thousands of gambling messages still appear during matches through pitch-side advertising, sponsorship and branding that falls entirely outside the scope of the ban. It is similar online, where regulators have struggled to respond to the rise of content marketing and influencer promotion. Those forms of advertising are often not recognised as advertising at all by younger audiences, who are less equipped to identify and critically assess what is being advertised to them.

The UK is also falling behind other jurisdictions. Countries such as Italy, Spain, Australia, the Netherlands and Belgium have recognised the risks to young people and have introduced meaningful restrictions on gambling advertising, sponsorship and promotions. By contrast, the UK is delaying action, with a demand for ever more evidence. However, as our report makes clear, that sets an impossible standard. We do not apply that standard to other areas of public health, especially where children are concerned. We did not wait until the evidence became overwhelming before restricting tobacco or junk food advertising to children. Instead, we acted based on credible evidence of harm and a duty to protect the public, especially children and young people.