Written question asked by Alan Milburn (Labour), in the House of Commons. It was due for an answer on Tuesday, 17 December 1996. It was answered by Michael Jack (Conservative) on Tuesday, 17 December 1996 on behalf of the Treasury.

Treasury

Question: If he will list (a) how much has been spent on advertising and (b) how many enquiries have been received regarding the introduction of self-assessment; and in each case what were his initial estimate. - Inc figs. (Holding answer 9 December 1996).

Answer: Mr. Milburn: To ask the Chancellor of the Exchequer if he will list (a) how much has been spent on advertising and (b) how many inquiries have been received regarding the introduction of self-assessment; and in each case what were his initial estimates. [8274] Mr. Jack: [holding answer 9 December 1996]: So far, £13,365.724 has been spent on advertising and publicity support material for the self-assessment public information campaign. In total 368,563 people have sought further information by telephoning the information line, or by sending a in a coupon for press advertising. Initial estimates for the campaign budget were £25 million over three years and we remain within that budget. The number of responses to the information line have been three times greater than was originally estimated.

Secondary information

Type: Written question
Reference: 8274; 287 c509W
Session: 1996-97
Subjects: Advertising Expenditure Publicity Telephone services Self-assessment
Contains statistics: Yes