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Written question asked by Martin Horwood (Liberal Democrat) on Thursday, 24 November 2005, in the House of Commons. It was due for an answer on Monday, 28 November 2005. It was answered by Alan Johnson (Labour) on Tuesday, 17 January 2006 on behalf of the Department of Trade and Industry.


Departmental Expenditure

Question
To ask the Secretary of State for Trade and Industry how much the Department and its agencies have spent on (a) the design and production of new logos and (b) employing external (i) public relations and (ii) graphic design agencies in each year since 2000, broken down by project.
Answer

A comprehensive list of all projects is not held centrally and to do so could be done only at disproportionate cost. However, we can supply the following:(a) Design and production of new logosOn identity development and design guidelines towards the rationalisation around the single DTI logo:

£
2002–03 450,000
2003–04 100,000
2004–05 10,000
£
The re-branding of British Trade International (BTI) to UK Trade and Investment (UKTI):
2003 600,000
The proposal to change the name of the DTI:
2005 30,000

(b) Employing external:(i) public relations agenciesInformation provided from COI shows that the DTI spent the following amounts on:

£
2002
UKO4B 661,606.84
Invest UK 126,282.39
SBS 178,696.26
Trade Partners 247,651.65
2003
Trade Partners 546,312.99
UKO4B 443,767.40
Invest UK 447,412.30
SBS 295,607.01
2004
Dispute Resolution 68,405.05
Renewable Energy 516,490.60
Best Business Practice 338,443.29
Best Practice 151,827.51
Renewable Energy 548,703.98
2005 (to date)
Consumer Direct 138,560.25
UKTI 121,840.54
SBS 19,406.95
Consumer Direct 22,975.59
Consumer Direct—event 6,902.50

(ii) graphic design agencies:Accurate figures are not able to be supplied as budgets for this type of expenditure are not held centrally. To do so would exceed disproportionate costs.Letter from Claire Clancy, dated 17 January 2006:"I am responding to your recently tabled Parliamentary Question to the Secretary of State for Trade and Industry on behalf of Companies House, which is an Executive Agency of the DTI.""(a) Spend on the design and production of new logos is as follows:"

£
2000 0
2001 0
2002 5,000 Re-branding project
2003 0
2004 530 Icon for ““PROOF”” (new product)
2005 6,500 Icons for ““My Companies House””

"(b) Companies House does not employ any external agencies for public relations.""External agencies have provided graphic design for our Annual Report and Accounts as follows:"

£
2000 n/a
2001 n/a
2002 8,000
2003 9,000
2004 9,912
2005 9,963
n/a – not available

Letter from Jeanne Spinks, dated 17 January 2006:"You asked the Secretary of State for Trade and Industry, what the Department and its agencies have spent on (a) the design and production of new logos and (b) employing external (i) public relations and (ii) graphic design agencies in each year since 2000, broken down by project. I have been asked to reply in respect of the Employment Tribunals Service (ETS) which is an executive agency of the DTI.""The Employment Tribunals Service has spent the following:""(a) On designing and production of new logos since 2000 the Agency has spent—£10,407""2000–01: £5,000 for design of Corporate Identity and new ETS logo""2001–02: £4,982 for design of Corporate Identity""2002–03: £425 for design of ‘DTI Service' logo and boilerplate""(b) (i) There has been no external expenditure on public relations since 2000.""(b) (ii) Since 2000 the Employment Tribunals Service have spent the following employing external graphic design agencies—£44,328"

£
2000–01 15,514
2001–02 4,560
2002–03 4,358
2003–04 5,396
2004–05 7,970
2005–06 6,530

Letter from Ron Marchant, dated 17 January 2006:"I am responding to this parliamentary question, tabled on 25 November 2005, regarding what the Department and its agencies have spent on (a) the design and production of new logos and (b) employing external (i) public relations and (ii) graphic design agencies in each year since 2000, broken down by project."

£
The Patent Office 2002–03 2003–04 2004–05 2005–06 to end October
The design and production of new logos 0 0 0 0
Public Relations 101,398 111,963 102,125 59,755
National Awareness Campaign 150,706 58,452
Graphic Design
New Patent Literature 0 32,780 7,502 0
Annual Report and Accounts 20,510 In House 12,175 3,533
Business Advisor training packs 10,873 0 0 0
Branding 0 1,453 0 0

Figures for 2000–01 and 2001–02 are not readily available and could not be prepared within the deadline set.Letter from Desmond Flynn, dated 17 January 2006:"The Secretary of State for Trade and Industry has asked me to reply to you directly on behalf of The Insolvency Service in respect of your question (2054/2005) asking what the Department and its agencies have spent on (a) the design and production of new logos and (b) employing external (i) public relations and (ii) graphic design agencies in each year since 2000, broken down by project.""The Insolvency Service has not spent any money on the design and production of new logos or employing external public relations companies each financial year from 2000 to date."Letter from Martin Birdseye, dated 17 January 2006:"The Secretary of State for Trade and Industry has asked me to reply on behalf of the National Weights and Measures Laboratory (NWML) to your question regarding what the Department and its Agencies have spent on (a) the design and production of new logos and (b) employing external (i) public relations and (ii) graphic design agencies in each year since 2000, broken down by project."

£000
NWML total spend in year: 2000–01 2001–02 2002–03 2003–04 2004–05 2005–06
On . . . .
(a) Design and production of new logos 0 0 0 0 0 0.3
(b) (i) Employing external public relations 0 0 0 7 8k 0
(c) (ii) graphic design agencies n/a n/a n/a 6 11 3
n/a = not available.
(8) NWML spent £300 in July 2005 developing a logo for a new service in respect of the enforcement of the Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment (RoHS) Regulations.
(9) These costs include design for posters for exhibitions, exhibition panels, a biannual corporate newsletter sent to customers, design for leaflets and brochures, design for a CD cover for the NWML video, and design for the Annual Report and Accounts. In 2005–06, NWML has spent £3k YTD.

Secondary information

Type
Written question
Reference
441 c1245-8W; 33224
Session
2005-06
Subjects
Executive agencies Design Department of Trade and Industry Expenditure Government departments Logos Public relations
Contains statistics
Yes
Link
View this Written question on www.publications.parliament.uk