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To ask the Minister for the Cabinet Office, If she will make a statement on her departmental budget for advertising. - Inc figures. (Failed OPQ)

Asked by

Desmond Swayne (Conservative)

Answering body

Cabinet Office

Type

Written questions

Status

Answered

Date

2 May 2001

Reference

159108; 367 c697W

House

House of Commons

Cabinet Office

To ask the Minister for the Cabinet Office, if she will list the television, newspaper and radio advertising and other promotional campaigns conducted by (a) her Department, (b) its agencies and (c) its departmental public bodies, in each of the past five years, showing for each the expenditure incurred by...

Asked by

Lord Lansley (Conservative)

Answering body

Cabinet Office

Type

Written questions

Status

Answered

Tabled on

7 March 2001

For answer on

10 April 2001

Answered on

10 April 2001

Mr. Lansley: To ask the Minister for the Cabinet Office if she will list the television, newspaper and radio advertising and other promotional campaigns conducted by (a) her Department, (b) its agencies and (c) its departmental public bodies, in each of the past five years, showing for each the expenditure incurred by her Department; and if she will make a statement. [153417] Mr. Stringer: The information requested on television, newspaper and radio advertising undertaken by the Department is as follows: Expenditure broken down to show amounts spent on television, newspaper and radio advertising £ _________________________________________________________________________________________________. Campaign Television Newspaper Radio Total 1996-97 Chartermark Awards -- 3,822 -- 3,822 Open Government -- 66,110 -- 66,110 Nolan Committee -- 20,721 -- 20,721 Chartermark -- 56,450 -- 56,450 Total -- 147,103 -- 147,103 1997-98 Standards in Public Life -- 34,767 -- 34,767 Total -- 34,767 -- 34,767 1998-99 Party Political Funding -- 1,371 -- 1,371 Commissioner for Public -- 7,139 -- 7,139 Appointments Total -- 8,510 -- 8,150 1999-2000 Action 2000 Public Awareness 920,069 807,828 155,469 3,343,856 Civil Service Pension Scheme -- 771 -- 771 Total 920,069 808,599 155,469 3,344,627 2000-01 to date Fuel Crisis Information -- 8,340 -- 8,340 UK-Online -- 99,470 -- 99,470 Total -- 107,810 -- 107,810 _________________________________________________________________________________________________. Note: All figures exclude VAT Information on other departmental promotional campaigns is not held centrally and could be produced only at disproportionate cost. The figures provided do not cover recruitment advertising.

Date

10 April 2001

Reference

153417; 366 c630W

House

House of Commons

Cabinet Office

To ask the Minister for the Cabinet Office, if she will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) her Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the...

Asked by

James Clappison (Conservative)

Answering body

Cabinet Office

Type

Written questions

Status

Answered

Tabled on

11 December 2000

For answer on

20 December 2000

Answered on

20 December 2000

Mr. Clappison: To ask the Minister for the Cabinet Office if she will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) her Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the effectiveness of each campaign; and what assessment she has made of the effectiveness of each campaign based on these criteria. [142708] Mr. Stringer: The advertising spend for the Cabinet Office for the years 1997-2000 is listed as follows according to each campaign. Owing to changes in accounting systems the paid advertising figures for 1996-97 have to be recalculated, and I will write to the hon. Member with this information. It is normal practice that the effectiveness of a campaign is only evaluated when the total cost of the campaign is over £250,000, as the cost of the research would otherwise be disproportionate to the total cost of the campaign. Only one of the Cabinet Office campaigns reached this threshold, and the effectiveness criteria were as set out. Assessing the Effectiveness of the Millennium Bug Campaigns The effectiveness of the June and November 1999 publicity campaigns was assessed via an on-going tracking study set up to measure awareness of, and attitudes to, the Millennium Bug. This study ran on a monthly basis through-out 1999 and a nationally representative sample of around 2000 adults aged 16+ were interviewed per month. Using the tracking study we were able to compare pre and post campaign waves of research to assess the effectiveness of each burst of publicity. The campaign was assessed in terms of: recall of publicity prompted recognition of campaign materials advertising communication readership and reactions to the booklet effect on attitudes towards the Bug. Cabinet office billing £ _________________________________________________________________________________________________. COI Reference Campaign Title Amount 2000-01 JBK00054 GICS Recruitment 50,749 JMV00138 Fuel Crisis Information 9,984 JRA00072 Cabinet Office Fast Stream Recruitment 121,009 Total 181,742 1999-2000 JAM99057 Action 2000 Public Awareness 4,303,551 JRA99066 Cabinet Office Fast Stream Recruitment 82,266 JBK99095 Civil Service Pension Scheme 906 JBK99029 GICS Recruitment 9,849 Total 4,396,572 1998-99 JBK98034 GICS Recruitment 23,610 JBK98046 Party Political Funding 1,513 JBK98148 Commissioner for Public Appointments 7,272 Total 32,395 1997-98 JDG96018 Chartermark Awards 4,297 JOM96041 Open Government 70,658 JBK96061 Nolan Committee 21,618 JDG96121/141 Chartermark Literature 103,262 Total 199,835 _________________________________________________________________________________________________. Note: All figures include COI loading, and exclude VAT

Date

20 December 2000

Reference

360 c211-2W; 142708

House

House of Commons

Cabinet Office

To ask the Minister for the Cabinet Office, which companies have placed advertisements on websites funded by her Department, agencies and non-departmental public bodies; how much revenue has been generated in each financial year since 1997 from such advertisements; and to what use the revenue raised has been put.

Asked by

Lord Maclennan of Rogart (Liberal Democrat)

Answering body

Cabinet Office

Type

Written questions

Status

Answered

Date

2 May 2000

Reference

349 c82W; 118844

House

House of Commons

Cabinet Office

Asked by

Lord Lansley (Conservative)

Answering body

Cabinet Office

Type

Written questions

Status

Answered

Date

2 May 2000

Reference

349 c86W; 119974

House

House of Commons

Cabinet Office

To ask the Minister for the Cabinet Office, what is her Department's advertising budget for (a) 1999-2000 and (b) 2000-01. - Includes figures.

Asked by

Norman Baker (Liberal Democrat)

Answering body

Cabinet Office

Type

Written questions

Status

Answered

Date

29 March 2000

Reference

347 c198W; 110257

House

House of Commons

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