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To ask the Minister for the Cabinet Office, how much the Government has spent on Facebook adverts on (a) the UK leaving the EU and (b) covid-19 in the latest 12 months for which figures are available.
To ask the Minister for the Cabinet Office, how much the Government has spent on Facebook adverts on (a) the UK leaving the EU and (b) covid-19 in the latest 12 months for which figures are available.
I refer the Hon. Member to the answer given to PQ 33512 on 21 April 2020.
To ask the Minister for the Cabinet Office, pursuant to the Answer of 11 January 2019 to Question 206350, on Department for Exiting the European Union, what the (a) age profile (b) gender and (c) location was of customer audiences that were targeted by the Road to Brexit Facebook page...
To ask the Minister for the Cabinet Office, pursuant to the Answer of 11 January 2019 to Question 206350, on Department for Exiting the European Union, what the (a) age profile (b) gender and (c) location was of customer audiences that were targeted by the Road to Brexit Facebook page...
Since 21st November 2017, adverts from the Road to Brexit Facebook page have been targeted towards all adults in the UK. Some adverts featuring advice to UK citizens in the EU have been targeted towards those living in the EU27 states.
To ask the Minister for the Cabinet Office, for what reason the Facebook advertisement entitled The Brexit Deal explained does not appear in Facebook Ad Library as a political advertisement.
To ask the Minister for the Cabinet Office, for what reason the Facebook advertisement entitled The Brexit Deal explained does not appear in Facebook Ad Library as a political advertisement.
The format of the advert was a video and it started before Facebook's new transparency rules came into effect on the 29 November. The advert finished on the 30 November, while Facebook was still rolling out the ads library to advertisers across the UK, therefore it wasn't placed in the library.
To ask the Minister for the Cabinet Office, how much money from the public purse was spent (a) producing and (b) promoting the Facebook advertisement entitled The Brexit Deal explained.
To ask the Minister for the Cabinet Office, how much money from the public purse was spent (a) producing and (b) promoting the Facebook advertisement entitled The Brexit Deal explained.
The video cost £21,168.72 to produce. The Cabinet Office has spent £90,000 promoting the video on Facebook.
Total annual government communications spend is circa £300m. This activity represents 0.03% of total spend for the year.
To ask the Minister for the Cabinet Office, what audience targeting filters were used for the Facebook advertisement entitled The Brexit Deal explained.
To ask the Minister for the Cabinet Office, what audience targeting filters were used for the Facebook advertisement entitled The Brexit Deal explained.
The video was targeted to all adults aged 18-65.
To ask the Secretary of State for Exiting the European Union, what the cost to the public purse was of his Department's Facebook adverts entitled road to brexit since 23 June 2016; whether those adverts were geotargeted; and if he will make a statement.
To ask the Secretary of State for Exiting the European Union, what the cost to the public purse was of his Department's Facebook adverts entitled road to brexit since 23 June 2016; whether those adverts were geotargeted; and if he will make a statement.
The Department takes seriously its responsibility to communicate the progress of the UK's EU exit with the public. We are committed to doing so in the most effective and accessible ways, including through social media and we use a geographical targeted approach which is optimised to reach the right audience.
The Department has incurred expenditure of £37,669 on social media since July 2016. In line with our Freedom of Information returns, the Department reports expenditure on such activity by aggregated amounts, and additional information is published in transparency reports as required.
Clauses 132 to 141 agreed to. Amendment to clause 142 negatived on division (9 votes to 10), and the clause disagreed to on division (9 votes to 10). Government amendment made to clause 143, and the clause agreed to as amended. Clauses 144, 145 and 147 agreed to. Government amendment made to clause 146 and the clause agreed to as amended. Clauses 148, and 150 to 153 agreed to. Government amendment made to clause 149 and the clause agreed to as amended. Schedule 15 agreed to. Government amendment made to clause 154 and the clause agreed to as amended. Government amendment made to schedule 16 and the schedule agreed to as amended. Clauses 155 to 158 agreed to. Government amendment made to clause 159 and the clause agreed to as amended. Clauses 160 to 163 agreed to. Government amendment made to clause 164 and the clause agreed to as amended. Clauses 165 to 167 agreed to. Clauses 168 and 169 disagreed to on division (7 votes to 10 in each case). Amendment to clause 170 debated and withdrawn, and the clause agreed to. Clauses 171 to 176 agreed to. Amendment to clause 177 negatived on division (9 votes to 10), and the clause agreed to. Clause 178 agreed to. Government amendment made to clause 179 and the clause agreed to as amended. Clauses 180 and 181 agreed to. Written evidence reported to the House.
Clauses 132 to 141 agreed to. Amendment to clause 142 negatived on division (9 votes to 10), and the clause disagreed to on division (9 votes to 10). Government amendment made to clause 143, and the clause agreed to as amended. Clauses 144, 145 and 147 agreed to. Government amendment...
To ask the Minister for the Cabinet Office, how much the Government spent from the public purse on targeted Facebook advertising to promote the planforbritain.gov.uk website.
To ask the Minister for the Cabinet Office, how much the Government spent from the public purse on targeted Facebook advertising to promote the planforbritain.gov.uk website.
It has not proved possible to respond to the hon. Member in the time available before Prorogation.