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To ask the Secretary of State for Defence, pursuant to the Answer of 14 June 2018 to Question 152260 on Army: Recruitment, if he will update the spreadsheet detailing paid advertisements on Facebook for the calendar year 2016 to include the target cities and regions for each advertisement where such...
To ask the Secretary of State for Defence, pursuant to the Answer of 14 June 2018 to Question 152260 on Army: Recruitment, if he will update the spreadsheet detailing paid advertisements on Facebook for the calendar year 2016 to include the target cities and regions for each advertisement where such...
As advised in the response I provided the hon. Member on 14 June 2018 to Question 152260, information on Social Media advertisements is not held centrally and is provided to the Department by an external contractor. The information requested could be provided only at disproportionate cost.
To ask the Secretary of State for Defence, pursuant to the Answer on 1 June 2018 to Question 134413, on Army Recruitment, if he will update the spreadsheet detailing paid advertisements on Facebook between 2015 and 2017 to include the target cities and regions for each advertisement where such locations...
To ask the Secretary of State for Defence, pursuant to the Answer on 1 June 2018 to Question 134413, on Army Recruitment, if he will update the spreadsheet detailing paid advertisements on Facebook between 2015 and 2017 to include the target cities and regions for each advertisement where such locations...
As advised in the answer I provided the hon. Member on 1 June 2018 to Question 134413, information on Social Media advertisements is not held centrally and is provided to the Department by an external contractor. The additional detail requested could be provided only at disproportionate cost.
To ask the Secretary of State for Defence, how much his Department has spent to boost posts on the Army Jobs Facebook page in each of the last three years; and what the target audience was for each of those posts.
To ask the Secretary of State for Defence, how much his Department has spent to boost posts on the Army Jobs Facebook page in each of the last three years; and what the target audience was for each of those posts.
The total spend for Army recruitment advertising over the past three years on Facebook and Twitter is shown in the table below. There was no spend on Snapchat.
| Financial Year 2015-16 | Financial Year 2016-17 | 2017-18 (Up to 31 December 2017) |
£844,000 | £1,076,000 | £481,000 | |
£161,000 | £218,000 | £41,000 |
The figures above include £2,000 spent boosting Facebook posts in 2016-17 and £19,400 in 2017-18.
The target audience for boosted Facebook posts are those aged between 16 and 24 for the Regular Army and between 16 and 35 for the Reserves that have expressed an interest in a career with the British Army.
For presentational purposes, figures have been rounded to the nearest £1,000 to improve the clarity of output and convey an appropriate level of precision. Figures are a single Service estimate.