As part of the Childhood Obesity Plan, the Government is investing millions in the National Institute for Health Research Obesity Policy Research Unit to look at evidence on how all forms of marketing (including broadcast and online) affect children’s food preferences and consumption to help inform further thinking on this. The OPRU will begin publishing their findings later this year.

We also recently announced the Digital Charter, which aims to make the UK the safest place to be online. As you will have seen from the recently published Internet Safety Strategy, as part of the Digital Charter’s work programme, Government will work with regulators, platforms and advertising companies to ensure that the principles that govern advertising in traditional media – such as preventing companies targeting unsuitable advertisements at children – also apply and are enforced online.