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To ask the Secretary of State for Education, with reference to the National Tutoring Programme advert published on Twitter on 2 March 2022, if he will publish the (a) CPM and (b) cost per result of (i) that tweet, (ii) all other tweets within the same advertising campaign and (iii)...
To ask the Secretary of State for Education, with reference to the National Tutoring Programme advert published on Twitter on 2 March 2022, if he will publish the (a) CPM and (b) cost per result of (i) that tweet, (ii) all other tweets within the same advertising campaign and (iii)...
Since the National Tutoring Programme (NTP) began in November 2020, over one million courses have started, and the programme remains on track to achieve the ambitious target of delivering two million high-quality tuition courses this academic year.
All programme costs are included as part of the £1.1 billion investment in the NTP. All key information about the programme is communicated to schools and the public using a range of medium, including social media.
£150,000 is allocated for year two of the NTP on all communications activities. Paid-for marketing includes a mixture of digital advertising, social media, public relations and events. £95,000 of the £150,000 has been spent to date.
Communication and marketing undertaken by the department for the NTP does not have any additional costs.