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Oral question asked in the House of Lords, by Lord Naseby (Conservative). It was answered on Monday, 5 January 2026.

Government Communications: X

Question: As someone who was formerly responsible for the standby agency—one of our major advertising agencies—and other advertising, I ask whether the Minister realises, as I am sure she does, that while social media is fundamental to anybody who wants to communicate, a significant number of government communications must nevertheless think about coverage in other forms of media. That is fundamental for basic communication.

Answer: The noble Lord raises a very important issue. The reality is that, when we undertook the emergency alert last year, 92% of people were reached via social media, meaning that 8% of the population were not touched by social media. So, physical paper—I am a very big fan of the traditional political leaflet—which means newspapers as well as other traditional media, remains a key part of our communication strategy, as it should.

Secondary information

Type: Oral question
Reference: 851 c950
Session: 2024-26
Oral question type: Supplementary
Chamber / Committee: House of Lords chamber
Subjects: Electronic government Twitter
Link: View this Oral question on hansard.parliament.uk