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Written question asked by Baroness Neville-Rolfe (Conservative) on Tuesday, 17 December 2024, in the House of Lords. It was due for an answer on Friday, 3 January 2025. It was answered by Baroness Sherlock (Labour) on Thursday, 2 January 2025 on behalf of the Department for Work and Pensions.

Pension Credit: Publicity

Question

To ask His Majesty's Government what has been the total cost of the Department for Work and Pensions' pension credit advertising campaigns since 5 July.

Answer

Paid marketing activity to promote Pension Credit across Great Britain began on 16 September and has included TV and video on demand; radio; national and regional press; paid social media and website adverts; GP and Post Office screens; train panels; digital street displays; podcasts; and a partnership with ITV regional weather. The most recent phase of the activity is aimed at friends and family who can encourage and support older relatives and friends to apply.

Since 5 July, the total spent on the Pension Credit campaign is £3.3m.

This activity is alongside our continuing work with key stakeholders such as voluntary organisations, energy companies, pension providers, the Money and Pensions Service, other UK Government departments, the Devolved Governments, local councils, housing associations, community groups, local libraries, and influencers.

Secondary information

Type
Written question
Reference
HL3552
Session
2024-26
Subjects
Costs Pension credit Publicity
Contains statistics
Yes
Link
View this Written question on www.parliament.uk