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Dissolution of Parliament

I agree in large part with the hon. Gentleman's analysis, but surely he would recognise that the game is played not just by Opposition parties. One of the great frustrations has been that the Government have been masters of spin, which is very much what he is describing. How does he foresee the Opposition and also the party of government shifting away from the spin that has eroded the confidence of the public in what they hear from us, and replacing that with honesty and content?