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Northern Ireland Office

Answer

Mr. Maclennan: To ask the Secretary of State for Northern Ireland what his Department's policy is on (a) advertising and (b) acknowledging company sponsorship on the websites of his Department, agencies and non-departmental public bodies; which companies (i) have placed advertisements and (ii) are acknowledged as sponsors on those websites; how much revenue has been received for each financial year since 1997 from such advertisements and sponsorship; and if that revenue has been retained within the budget of his Department, agencies and non-departmental public bodies. [119555] Mr. Ingram: The Northern Ireland Civil Service policy on web advertising and sponsorship has not yet been published but will follow the line which has been developed by the Central Information Unit in the Cabinet Office which is as follows: Government sites are permitted to carry advertising. In designing pages, departments and agencies should ensure that advertisers' branding does not detract from the effectiveness and appearance of their own branding or that of the government as a whole. Particular attention should be given to avoid any implication of endorsement of products or services or of contradiction between government messages and those of advertisers. Only two Northern Ireland departmental websites carry the logos of companies. The Roads Service traffic camera site contains the logo of Peregrine Associates; and the Greenmount Agricultural College web page carries logos of the Northern Bank Group, Richardsons Fertilizers, Thompsons and United Dairy Farmers. No revenue was, or is being, received from the inclusion of these logos.

Secondary information

Type

Written question

Reference

119555; 349 c238-9W

Session

1999-00

Subjects

Executive agencies Government departments Income Internet Publicity Non-departmental public bodies Sponsorship Northern Ireland Office

Link

View this Written question on www.publications.parliament.uk